Lance Bell
video REEL
Dive into my dynamic portfolio, featuring collaborations with prestigious clients such as the Atlanta Hawks, CDC, Department of State, Atlanta Dream, Universoul Circus, PenFed Credit Union, and more. My reel showcases a wide range of projects, from high-energy motion graphics and captivating video edits to story-driven animations and promotional campaigns. Each piece highlights my ability to deliver impactful visuals tailored to unique brand identities and audience engagement strategies.
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Take a closer look and see how creativity meets execution to bring brands to life!
Recent
work
Client: The Weather Channel
Tools: Figma
Role: Production Designer
Objective: Work with designer to create various sizes of digital ads.
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penfed credit union case study
Role: Video Editor and Motion Designer
Duration: Full-Time Contract Position
Cella Digital
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Overview
PenFed Credit Union, one of the largest credit unions in the United States, sought a skilled professional to elevate their video content strategy. My role as a Video Editor and Motion Designer was pivotal in producing dynamic visual content that resonated with both internal teams and external audiences. Collaborating closely with clients and producers, I delivered creative and impactful video solutions tailored to the organization’s objectives.
Key Responsibilities and Achievements
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1. Creative Video Editing
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Collaborated with clients and producers to edit video content that aligned with PenFed’s branding and messaging.
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Incorprated music, graphics, and animations to enhance the storytelling and overall viewer experience.
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Delivered high-quality final products under tight deadlines, consistently exceeding client expectations.
3. Asset Management
and Organization
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Managed production files during post-production and archiving stages to ensure efficient organization and easy retrieval of assets.
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Established a streamlined workflow for file management, reducing turnaround times for future projects.
2. Storyboarding and Animation Design
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Designed detailed storyboards to guide video production and maintain creative consistency.
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Edited video footage and developed custom animations to elevate social media campaigns, branch PIVnet TV screens, and product promotions.
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Created visually engaging animations that enhanced PenFed’s promotional and educational materials.
4. Motion Graphics Integration
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Transformed static Illustrator files into dynamic motion graphics, breathing life into PenFed’s video content.
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Supported PenFed’s internal and external learning centers with engaging animations, improving content accessibility and engagement.
Results and Impact
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In Q2 Paid Social ran 17 campaigns with 68 ads, generating 42M total INSIGHTS impressions with 6M Meta accounts reached.• 835k total clicks +6% QoQ • 1.97% CTR +26% QoQCreative winners for Deposits products Q2:
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Produced over 100 high-quality video and motion graphic assets, increasing audience engagement across PenFed’s digital platforms.
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Streamlined the post-production process, reducing turnaround times for video projects by 25%.
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Elevated the visual quality of PenFed’s internal and external communications, enhancing the organization’s professional image.
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Improved learning center content with dynamic visuals, contributing to better retention and understanding among users.
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Video ads focus continues into Q3-Q4 due to image vs video testing in 2022 - 2023 found video to drive higher ROI and +73% increase in CTRYoY vs static images​
Sears
Client: Pure Red
Tools: Adobe Creative Suite,
Role: Motion Designer, Video Editor
Objective: Collaborated with clients and producers to creatively edit video content, incorporating music, graphics, and animations to deliver high-quality final products.
Designed storyboards, edited video footage, and developed custom animations for social media, branch PIVnet TV screens, and product promotions.
Managed production files during post-production and archiving stages, ensuring efficient organization and retrieval of assets.
Department of State
03 Career path
August 2021 - July 2024
PenFed Credit Union
January 2019 - July 2021
UniverSoul Circus
Visual Designer
Create designs, social media content,
prepares digital and print artwork for
promotional and marketing materia makes
suggestions for improvements
Motion Designer/Video Editor
Edit video and create animations for social media, branch Pivnet tv screens and product promotions. Create animated videos, utilaizing adobe creative suite. Work with copywriters to create videos, including music sound design and graphics. Videos created gained 500k more views with learning center financial literacy branch.
May 2015 - December 2018
Atlanta Dream WNBA
January 2015 - May 2015
Atlanta Hawks NBA
Freelance Video Editor/Motion Graphics
Apart of the video production team that creates video content for games, social media, and sponsorship graphics for digital billboard ads.
Senior Graphic Designer
Responsible for creating visual design solutions for all internal constituents: Ticket sales, business operations, corporate partnerships, marketing, finance & administration, digital media, and broadcast & communications.
July 2014 - December 2014
December 2013
United Way of Greater Atlanta
Graphic Desigin/Video
Worked with the communications department to produce print and web visuals.
Utilized Indesign, Photoshop, Illustrator, Premiere and After Effects CC
Shot and edited super star readers promo video.
VISIKARD
Graphic Desigin/Motion Design
Designed Web Site POS, Marketing Material and, Power Point Presentations. Shoot and edited training video for app. Using Adobe Photoshop, Illustrator, Indesign, After Effects, Premiere, and Final Cut Pro.
October - December 2012
Georgia Department of Public Health
2012-2015
Blue Print Media Group
Graphic Design/Video
Conceptualize, design and execute various product materials such as: logos, print advertisements, brochures, flyers, motion graphics, and web video.
Graphic Design
Design for various medias (social media sites, mobile devices, print, web design & presentation)
Use Adobe Indesign Photoshop & Illustrator to produce all graphics.
Responsible for design and layout for Tuberculosis report, for submission to state congress
2007-2012
Media Lab Studios
2004-2007
BFC Networks
Avid Video Editor
Edit show segments using Avid Media Composer. Assist with general production and office management duties. Work closely with producer, to obtain the proper look and feel for shows
Graphic Design/Video
Conceptualize, design and execute various product materials such as: logos, print advertisements, brochures, flyers, motion graphics, and web video.
2000-2004
Soapbox Studios
Assistant Editor
Assist audio engineers with audio sessions from start to finish.Updating labels on sessionmaterials as needed Machine adjustments and tape changes
Audio conversion and file transferring
ABOUT LANCE
Hey there! I’m Lance Bell, a creative swis army knife from Atlanta, Georgia, with a love for the outdoors, fishing. Fun fact: I spent part of my childhood in San Francisco, which means I can still skateboard and surf like a semi-pro.
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I’ve had the privilege of partnering with financial institutions, sports teams, retail, and entertainment brands to craft video's, graphics and motion graphics that turn heads and tell stories. My creative toolbox has been put to work for heavy hitters like the The Weather Channel, Atlanta Hawks, MLB Network, Atlanta Dream, United Way, Department of State and PenFed Credit Union.
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From designing digital ads that make people double-tap faster than they realize to creating arena signage that gets crowds screaming for their team, I thrive on capturing attention and igniting excitement. My work isn’t just about aesthetics—it’s about building connections and creating experiences that stick.
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Let’s team up and bring your vision to life with something so unique it leaves people asking, “How did they even think of that?”
CONTACT
