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Pure Red Agency

For the Sears Home & Life project at Pure Red Creative Agency, I served as both a Production Designer and Motion Designer, contributing to the brand’s digital and print marketing efforts. My role involved updating and refining promotional sales pages, ensuring all product information, pricing, and design elements were accurate and aligned with Sears’ brand guidelines. In addition to production work, I created dynamic digital ads and motion graphics for social media, enhancing engagement through eye-catching animations and interactive content. By combining precise design execution with compelling motion elements, I helped deliver cohesive marketing assets that elevated the Sears Home & Life brand across multiple platforms.

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As a Production Designer and Motion Designer at Pure Red Creative Agency, I played a key role in executing and refining weekly sales pages for major retail clients. My responsibilities included making precise edits to ensure consistency, accuracy, and brand alignment across all promotional materials. Working within tight deadlines, I collaborated with copywriters, designers, and marketing teams to implement last-minute changes while maintaining design integrity. My keen attention to detail and efficiency in Adobe Creative Suite allowed me to streamline production workflows, ensuring that high-quality sales pages were delivered on time, week after week.

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In addition to sales page production, I created engaging digital ads for social media, leveraging motion graphics to enhance brand storytelling. By developing animated banners, social media carousels, and dynamic video content, I helped increase engagement and drive traffic for client campaigns. My expertise in motion design allowed me to bring static designs to life, adding movement and visual interest that captured audience attention. Whether adapting existing assets or crafting new creative, I ensured that all digital content aligned with the client’s visual identity and campaign objectives. Through this role, I honed my ability to work in a fast-paced agency environment, balancing high-volume production work with creative innovation.

© 2025 by Lance Bell

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