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Atlanta_Dream_logo.png

Atlanta Dream

While working as Senior Graphic Designer for the Atlanta Dream, I helped bring the team’s energy and identity to life through bold, creative visuals that connected with fans both in the arena and online. From sketching ideas and directing photoshoots to designing motion graphics and digital displays, I worked closely with marketing, partnerships, and game-day operations to make sure every piece told the same inspiring story. The goal was simple capture the spirit of the Dream and create designs that made fans feel part of something bigger.

2018 Design
Style/DNA

Dream_PlayoffsSplash_Page.jpg
Dream Roster Card.jpg
Dream_Iberia_11x17_Poster.jpg
E_Williams_1000_Points.jpg
June_3_Matchup_18.jpg
FB_1200X628.jpg
Dream_2018_Tickets-01.jpg

2017 Design Style
Theme:10 Year Anniversary

Atlanta_Dream_10_Year_Logo.jpg
Roster_Card_2017_comp_C.jpg
Dream_Facebook_1200x628.jpg
Dream_iberia_poster_.jpg
Dream_Umbel_1200x628_v3.jpg

2016 Design Style
Theme: Run With the Dream

2016 Roster Card Final 5x7.jpg

2015 Design Style
Theme: 10 Year Anniversary

2016_Ticket_Book_page_5-05.jpg
Dream_Poster_2016_11x17.jpg
2016_schedule-01.jpg
2016_schedule-02.jpg
wnba_allstar_flyer.jpg
Angel_Ticket_Sales.jpg
Merchant_Offer_9_15_16.jpg
Rashan Ali_graphic.jpg
buy2_get_1_free_offer_v3.jpg

Collaborating with marketing, partnerships, and game-day operations, I designed cohesive campaigns spanning print, social, and broadcast, ensuring every element reflected the Dream’s empowering spirit and vibrant identity. The result was a unified visual presence that strengthened fan engagement and brought the excitement of the WNBA experience to life.

© 2025 by Lance Bell

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