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Atlanta Dream

For the Sears Home & Life project at Pure Red Creative Agency, I served as both a Production Designer and Motion Designer, contributing to the brand’s digital and print marketing efforts. My role involved updating and refining promotional sales pages, ensuring all product information, pricing, and design elements were accurate and aligned with Sears’ brand guidelines. In addition to production work, I created dynamic digital ads and motion graphics for social media, enhancing engagement through eye-catching animations and interactive content. By combining precise design execution with compelling motion elements, I helped deliver cohesive marketing assets that elevated the Sears Home & Life brand across multiple platforms.

2018 Design
Style/DNA

As the Senior Designer for the Atlanta Dream for 3 and half years, I played a key role in executing and refining weekly sales pages for major retail clients. My responsibilities included making precise edits to ensure consistency, accuracy, and brand alignment across all promotional materials. Working within tight deadlines, I collaborated with copywriters, designers, and marketing teams to implement last-minute changes while maintaining design integrity. My keen attention to detail and efficiency in Adobe Creative Suite allowed me to streamline production workflows, ensuring that high-quality sales pages were delivered on time, week after week.

Dream_PlayoffsSplash_Page.jpg
Dream Roster Card.jpg
Dream_Iberia_11x17_Poster.jpg
E_Williams_1000_Points.jpg
June_3_Matchup_18.jpg
FB_1200X628.jpg
Dream_2018_Tickets-01.jpg

2017 Design Style
Theme:10 Year Anniversary

Atlanta_Dream_10_Year_Logo.jpg
Roster_Card_2017_comp_C.jpg
Dream_Facebook_1200x628.jpg
Dream_iberia_poster_.jpg
Dream_Umbel_1200x628_v3.jpg

2016 Design Style
Theme: Run With the Dream

2016 Roster Card Final 5x7.jpg

2015 Design Style
Theme: 10 Year Anniversary

2016_Ticket_Book_page_5-05.jpg
Dream_Poster_2016_11x17.jpg
2016_schedule-01.jpg
2016_schedule-02.jpg
wnba_allstar_flyer.jpg
Angel_Ticket_Sales.jpg
Merchant_Offer_9_15_16.jpg
Rashan Ali_graphic.jpg
buy2_get_1_free_offer_v3.jpg

In addition to sales page production, I created engaging digital ads for social media, leveraging motion graphics to enhance brand storytelling. By developing animated banners, social media carousels, and dynamic video content, I helped increase engagement and drive traffic for client campaigns. My expertise in motion design allowed me to bring static designs to life, adding movement and visual interest that captured audience attention. Whether adapting existing assets or crafting new creative, I ensured that all digital content aligned with the client’s visual identity and campaign objectives. Through this role, I honed my ability to work in a fast-paced agency environment, balancing high-volume production work with creative innovation.

© 2025 by Lance Bell

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