Lance Bell

Atlanta Dream
While working as Senior Graphic Designer for the Atlanta Dream, I helped bring the team’s energy and identity to life through bold, creative visuals that connected with fans both in the arena and online. From sketching ideas and directing photoshoots to designing motion graphics and digital displays, I worked closely with marketing, partnerships, and game-day operations to make sure every piece told the same inspiring story. The goal was simple capture the spirit of the Dream and create designs that made fans feel part of something bigger.
2018 Design
Style/DNA







2017 Design Style
Theme:10 Year Anniversary





2016 Design Style
Theme: Run With the Dream

2015 Design Style
Theme: 10 Year Anniversary









Collaborating with marketing, partnerships, and game-day operations, I designed cohesive campaigns spanning print, social, and broadcast, ensuring every element reflected the Dream’s empowering spirit and vibrant identity. The result was a unified visual presence that strengthened fan engagement and brought the excitement of the WNBA experience to life.