Chick fil-A

As part of my freelance assignment with Chick-fil-A, I created a wide range of branded visual assets that helped elevate their marketing presence across multiple platforms. This included designing signage, billboards, and digital video displays that captured the brand’s signature warmth and hospitality, as well as animated and static social media graphics tailored for seasonal promotions and in-store campaigns. Each piece was developed with careful attention to Chick-fil-A’s design standards — blending clean, modern visuals with storytelling that connects emotionally with their audience. The result was a cohesive suite of digital and print assets that reinforced brand consistency while adding fresh creative energy to their campaigns.

Project
Overview

Chick-fil-A “Summer Callz 4 Chikin” Campaign

For this animated social media campaign, I collaborated with Chick-fil-A’s creative team to design and animate promotional assets for their summer digital push. The project involved translating storyboard concepts into engaging 4:5 motion posts optimized for mobile viewing. I brought the brand’s signature humor to life — animating the iconic cow mascot, playful hand-drawn typography, and appetizing product visuals — all while maintaining Chick-fil-A’s clean, friendly aesthetic.

Project
Overview

Chick-fil-A “Mobile App Awareness” Campaign

For this animated social post, I worked with Chick-fil-A’s creative direction to design and animate a clean, on-brand visual promoting mobile app rewards. The process began with concepting storyboards that balanced simplicity, clarity, and motion. Using Chick-fil-A’s signature red-and-white palette and playful illustration style, I brought the animation to life through smooth transitions, moving clouds, and engaging thumb-tap interactions. The final piece delivered a polished, mobile-first experience that encouraged users to download the app and explore Chick-fil-A’s digital rewards in a fun, approachable way.

Chick-fil-A “Bases Loaded” In-Stadium Animation – Colorado Rockies

For this in-stadium animation, I created a clean, energetic motion piece that played during Colorado Rockies MLB games as part of Chick-fil-A’s “Bases Loaded” campaign. The creative process started with storyboarding simple, bold visuals in the brand’s signature red-and-white palette, pairing baseball elements with food icons to highlight Chick-fil-A’s pledge of 1,000 meals to fight hunger. Each transition was timed to the excitement of the game, delivering a seamless animation that celebrated both the sport’s energy and the brand’s commitment to giving back.